APEROL SPRITZ CLUSTER(Wine & Spirits)

CUSTOMER BRIEF

This famous Italian-made aperitif in a “ready-to-drink” format needed a cluster to individualise it on the shelf thereby maintaining its iconic status and creating a real ‘orange spot’.

PACKAGING SOLUTION

To meet the stiffness requirements, a kraft board with a high density was chosen. The graphics are accentuated by contrasting high gloss and matt inks.