WHITE NOW
TOUCH BOX(Beauty)

 CUSTOMER BRIEF

The customer asked for a box which whilst containing the product allowed for no movement of the tube inside.  The graphics illustrating the product had to be printed using finishes which communicated the shining effect the product would create on the teeth when used by the consumer.  Essentially requiring tone contrasts of a metallic effect with extreme whitening.

PACKAGING SOLUTION

The solution uses an offset printed case on a metallic base, with special finishes to enable the product to ‘shine’.  Contrasts in tone are used, together with glossy and matte inks to emphasise the shining effect and the ‘whitening’ concept.  A colour gradient relief completes the packaging finish to make this small box become large in its overall quality.